Expertise

The skills that make up the backbone of my experience & types of services I often provide to my clients and employers.

roadmapping

Roadmapping & Project Management

• Industry/Market Research
• Prototyping & Storyboarding
• Project & Campaign Planning & Execution
• Information Architecture Development
• Budgeting Planning, Implementation & Review

Content Generation

• Copywriting
• Rich Media
• Advertisement
• Product Photography
• Portrait Photography
• Stock Photography
• Videography
• Press Releases
• Newsletter Content
• Slide Presentations
• Blog Articles

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Web Development & Administration

• Domain Registration & DNS
• Web Hosting & cPanel Management
• e-Commerce Platform Development & Maintenance
• HTTPS:// & SSL Encryption & Permissions Security
• CMS Administration
• PHP & mySQL Database Admin
• Cloud Hosting & Data Back Up
• ICANN Regulations Compliance
• HTML / CSS Code Scripting
• FTP Transfer, Uploads, & File Management
• Web Design

Print & Digital Media Production

• High & Low Resolution
• Print & Digital Assets Production
• Raster & Vector Illustration
• Design Composition, Layout, Formatting
• Image Editing, Photo Retouch & Color Correction
• RGB & CMYK Color Spaces
• Pre-Press/Pre-Flight File Preparation
• Crop Marks & Printers Guides
• File Conversions
• Packaging: Labels, Tags, Cartons, Inserts, Die Cuts, Hang Cards, Material Selection
• Branding Identity & Presentation: Logo Design, Typography, Style Guides
• Business Collateral: Business Cards, Stationary, Letterhead, Mailers, Catalogs, Advertisements, Brochures, Flyers, Newsletters, Merchandise

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SEM

Search Engine Optimization

• Keyword Research & Recommendations
• Editing & Optimizing Copy for Search Engines
• Paid Marketing with AdWords: CPC & PPC
• Onsite Monetization & Affiliate Marketing with AdSense
• WebMaster Tools: Bing & Gooogle
• Business Directory Listings & Profiles
• Niche Target Marketing
• Page Rank Monitoring
• Performance Monitoring
• Meta Data Generation
• Script Optimization
• Social Media Marketing
• Increased Traffic & Conversions

Social Media Marketing

• Community Building: Outreach & Engagement
• Content Scheduling, Automation & Management (HootSuite)
• Pushed Posts RSS Feed for Synced Social Profiles & Networks
• Creation of Business Pages for Directory Listings
• Incentivized Promotions, Sweepstakes, Giveaways
• Short & Long Term Lead Generation
• Customer Service & Relations Management
• Facebook, Twitter, FourSquare, GooglePlus, LinkedIn, Tumblr, Pinterest, Yelp, MerchantCircle, etc.

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email-marketing

Email Marketing

• MailChimp, Constant Contact, etc.
• e-Newsletter Campaign Development
• Styled HTML e-Newsletters with Branding
• Subscriber Incentives to Share for Special Offers & Discounts
• Pop-up Subscription Box Dialog for Landing Pages
• Automated e-Newsletter Responses Pipeline (Welcome, Thanks for Signing Up, Cancellations, etc.)
• Segregated Lists for Targeted Group Marketing
• FCC & ICANN Regulation Compliance
• Campaign Tracking & Analytics
• A/B Split Testing

Channel Management

• Merchant Platform Management
• Comparison Shopping Engines
• Product Data Inventory Feeds & EDI
• Development of B2B/B2C Sales Funnels
• Up-selling & Cross-selling
• Client Relations Management - CRM Software Support
• Customer Service - Returns/Exchanges, Refunds, Shipping & Distribution Inquiries
• Account Management, Regulations, Renewals, Contracts & Compliance
• Order Fulfillment & Supply Chain Management
• Amazon, Ebay, Google Shopping, Etsy, ATG, Wayfair, etc.

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Measuring Analytics & Performance

• Benchmarking & Goal Setting
• Performance Testing, Monitoring & Optimization
• A/B Split Testing
• Bounce Rates & Uptime
• Conversions & R.O.I.
• Automated Reports

IT Maintenance & Systems Integration

• Mac OS & Windows
• Network Administration
• Database Administration
• Installations & Integrations
• Upgrades & Maintenance
• Troubleshooting & Debugging
• Redundant Data Backup & Data Recovery

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Media Services

Castle Concepts & Design can offer consultations, rates, and production for the following media solutions:
MultimediaPrint Collateral
DVD Production
CYMK & RGB Color Modes
WordPress Website Design & DevelopmentGraphic Design
Content Management SystemsIllustration

E-CommerceLogos
HTML/CSSBranding
JQueryCorporate Identity
Social Media DevelopmentCommunications
Facebook Business Fan Pages Direct Mail
F-CommercePress Releases
Twitter Product Packaging
RSS FeedsAdvertisement
BloggingTri-Fold Brochures
Email MarketingBusiness Cards
Newsletter CampaignsPostcards
Newsletter Campaign AnalyticsPosters
Analytics: Metrics & InsightsIndustrial Signage
SEO/SEM OptimizationNewsletters
AdWords CampaignsMagazine Layout
Google Keyword Tool ResearchFine Art Reproduction
Traffic AnalyzerGraphics Production
Facebook InsightsScreen Printing
Google AnalyticsPhoto Retouch
ROIColor Correction
Graphics ProductionFile Conversions
Photo Editing & RetouchMerchandise Design
Color CorrectionRaster to Vector
File ConversionsFull or Partial Bleeds
Video EditingUPC Generation
VideographyQR Codes
Flash AnimationDie Cuts

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Get in Touch

Like what you see? You can contact me here.